You may have seen our recent video campaign in partnership with VGI launching across the BTS at the beginning of last month… In this video, we introduced the Climate Clock.
But What Is The Climate Clock?
Climate Clock uses scientific data from the IPCC, which shows the time we have left to take decisive action to keep warming under the 1.5°C threshold. If the World warms above 1.5°C, irreversible damage will be done to our planet and we will begin to free-fall down the dark hole of climate breakdown and climate catastrophe.
You Can't Forget It
When we first saw this number in the media, displayed for all to see in New York, we were saddened, disturbed, and scared for the future of humanity. It hit us hard. But once we had seen this number, been shocked and saddened by it, we continue with our day-to-day lives and forgot about the potential impending demise of our planet. This is exactly why this campaign is so impactful. If you live in NYC and see this number every day, you can’t forget it. You can’t not be inspired to take action. We hope the Climate Clock on the BTS will do the same; will be a daily inspiration to take action now.
Many people in power around the world heard the threat of a pandemic voiced by scientists over the past few decades in the same way… They saw the very real and scientific threat, they were shocked and scared by it, but then they forgot about it. They failed to act and then continued with their day-to-day lives.
Click on our home-page to find out:
1. What you can do today,
2. What will happen if we do nothing and
3. Exactly how long we have left before it’s too late.