Tyson Foods Launches New Plant-Based Chicken Brand In Thailand

One of the world’s biggest meat producers, Tyson foods, launched their first plant-based brand in Thailand last month.

First Pride has a range of 3 different types of breaded chicken which are now available almost everywhere and cost 99 baht per bag. 

First Pride Vegan Chicken
🌱 Crispy Nuggets
🌱 Popcorn Bites (made with real popcorn!)
🌱 Larb Bites

“When it comes to the future of food, we’re putting our best food forward and re-imagining the possibilities of protein. We would like to make plant-based protein more accessible and affordable for more people in Asia Pacific. With our cutting-edge technology and innovation, we would like to offer the products that revolutionizes the pre-existing perception of plant-based food.”  Tyson Foods told us.

First Pride Vegan Chicken

Tyson Foods believes that Thailand is the perfect market for the growth of plant-based food and told us that “Thailand has a long standing relationship with plant-based food. Thailand is a natural fit for this category as Thai people have associated with traditional plant-based products like tofu and already entrenched in the culture. Thai millennials are getting more concerned about their health and well-being, as well as sustainability. They will be a driving force to take this plant-based food category to the next level.”

We tasted all 3 types of chicken whilst filming our upcoming plant-based meat video and…. well you’ll have to wait for the video to see what the verdict is!

Share on facebook
Facebook
Share on twitter
Twitter
Share on whatsapp
WhatsApp
Share on linkedin
LinkedIn
Share on email
Email
Follow Us:

Check out Bangkok's full list
of vegan restaurants:

Including menus, social media links & contact details!


In This Article

Latest

Top 3 Soy Myths Debunked

It’s not new to the scene, the lean, clean, environmentally green, superfood machine, found in many great cuisines, filled to the brim with protein, encourages trips to the latrine. Ladies and gentlemen, the soybean.

Leave a Comment

Your email address will not be published.

Stay up to date with sustainability news!

Latest Posts

Courageous Kitchen Tempeh
Health

Top 3 Soy Myths Debunked

It’s not new to the scene, the lean, clean, environmentally green, superfood machine, found in many great cuisines, filled to the brim with protein, encourages trips to the latrine. Ladies and gentlemen, the soybean.

Copyright 2021 all rights reserved: Root The Future Ltd.