According to Google’s “Year In Search”, Google searches for “vegan food near me” was identified as a breakthrough term and experienced a more than 5,000% increase in 2021!
Google’s annual report also gives us some insight into growing global interest around sustainability and veganism. A report released last year showed that Google searches for veganism hit an all-time high in 2020 including searches for vegan food, handbags and cosmetics. Google searches for “how to conserve,” “impact of climate change,” and “sustainability” also reached all-time highs in 2021.
In the month of October, “is climate change caused by humans” and “how does eating less meat help climate change” were breakout searches in the UK and in November, global searches for “vino vegano” (vegan wine in Spanish) increased by more than 3,800 percent.
