Global fashion magazine Elle is officially banning the use of fur from all of its titles. This covers 45 editions and 46 websites worldwide, including its properties in China—the world’s largest fur-producing country.
“Today, we think animal fur is no longer in line with our values. It’s time to take a stance on the critical issues of protecting and caring for the environment,” Elle senior vice president and editorial director Valéria Bessolo Llopiz announced on Thursday.
“The presence of animal fur in our pages and on our digital media is no longer in line with our values, nor our readers,” she said.
Hailing a “fur-free future”, Valéria Bessolo Llopiz told reporters “It’s a really great opportunity to increase awareness for animal welfare, bolster the demand for sustainable and innovative alternatives and foster a more humane fashion industry.”
This move from Elle follows 1,500 other fashion companies globally who have banned fur from their labels and retailers including Valentino, Gucci, Saint Laurent, Macy’s, and Saks Fifth Avenue.
